Client
Latincouver
Services
Poster design, illustration, Web design / Implementation
Year
2024
Brand Development: Celebrating Latin Culture
At Alotofmarkets, we take pride in crafting immersive and culturally resonant experiences through our creative expertise. For Carnaval del Sol, Vancouver’s largest annual Latin American cultural festival, we had the honor of developing the brand identity, packaging, and website to celebrate the vibrant spirit of the Latin community.
Carnaval del Sol is more than just a festival—it’s a celebration of heritage, diversity, and unity. Our goal was to create a brand identity that reflects the energy, warmth, and richness of Latin American culture. We drew inspiration from traditional Latin art, bold colors, and dynamic patterns to design a logo and visual system that feels both modern and deeply rooted in tradition. The brand’s vibrant palette, fluid shapes, and playful typography capture the essence of joy and community that defines Carnaval del Sol.
Website Development: A Digital Gateway to the Festival
The Carnaval del Sol website (https://www.carnavaldelsol.ca) serves as the digital heart of the festival. Our team designed and developed a user-friendly, visually stunning platform that reflects the festival’s energy and provides essential information to attendees. Key features include:
- Dynamic Visuals: A vibrant, immersive design that mirrors the festival’s atmosphere.
- Event Information: Easy access to schedules, performer lineups, and venue details.
- Interactive Elements: Engaging animations and transitions that guide users through the site.
- Multilingual Support: Ensuring accessibility for both English and Spanish-speaking audiences.
The website not only serves as a practical resource but also as a digital celebration of Latin culture, inviting visitors to explore and engage with the festival before, during, and after the event.
Impact
Our work for Carnaval del Sol has helped elevate the festival’s presence, creating a cohesive and memorable experience for attendees and sponsors alike. By blending tradition with modern design, we’ve contributed to a celebration that honors the Latin community while inviting everyone to join in the festivities.
This project is a testament to our agency’s ability to create meaningful, culturally rich designs that connect people and celebrate diversity. We’re proud to have played a role in bringing Carnaval del Sol to life and look forward to continuing our partnership with this incredible event.
